SocialImageSizes

1:1 Aspect Ratio — Exact Pixel Sizes

The 1:1 aspect ratio means 1:1 is the square ratio — equal width and height. The standard feed-post upload is 1080×1080 px; profile pictures are also 1:1. Below is every social placement in our dataset that uses 1:1 — 37 of them — with its exact pixel size, so you can design one asset and know where it fits.

PlacementPixelsRatio
Standard upload size
The size to design at — Square feed posts, profile pictures and avatars
1080×1080 1:1
Bluesky Post Image
Square — 1:1
1200×1200 1:1
Bluesky Profile Picture
Upload (best) — 1:1
1000×1000 1:1
Discord Banner
Server icon
512×512 1:1
Discord Profile Picture
Upload (best) — 1:1
1024×1024 1:1
Facebook Ad
Feed image (square)
1080×1080 1:1
Facebook Cover Photo
Profile picture
320×320 1:1
Facebook Post
Square photo
1200×1200 1:1
Facebook Profile Picture
Upload (recommended)
500×500 1:1
Favicon
Apple touch icon
180×180 1:1
Instagram Ad
Feed (square)
1080×1080 1:1
Instagram Images
Feed post — square
1080×1080 1:1
Instagram Post
Square — 1:1
1080×1080 1:1
Instagram Profile Picture
Upload (best) — 1:1
1080×1080 1:1
Linkedin Ad
Single image (square)
1080×1080 1:1
Linkedin Banner
Profile photo
400×400 1:1
Linkedin Post
Square image post
1080×1080 1:1

What 1:1 means

1:1 is the square ratio — equal width and height. The standard feed-post upload is 1080×1080 px; profile pictures are also 1:1. An aspect ratio is width:height — 1:1 tells you the shape, and the pixel size tells you the resolution to export at. For sharp results, always export at the standard upload size (1080×1080) or larger at the same ratio; never upscale a smaller image.

Every placement that uses 1:1

Across the major networks, 37 placements share the 1:1 ratio. That means one correctly-sized 1080×1080 asset can be reused across many of them — Square feed posts, profile pictures and avatars. The table above lists each with its exact pixels; some platforms accept a higher-resolution version of the same shape (e.g. 1920×1080 instead of 1280×720), which is always safe to use.

Exporting at 1:1 without quality loss

Design on a canvas set to exactly 1:1. Export as PNG for graphics/text or high-quality JPG for photos. Platforms re-compress on upload, so start at the largest 1:1 size listed rather than the smallest — downscaling stays crisp, upscaling does not.

FAQ

What is the 1:1 aspect ratio in pixels?

The standard 1:1 size is 1080×1080 px. Any resolution with the same width:height — such as a larger multiple — is also 1:1.

What is 1:1 used for?

1:1 is used for Square feed posts, profile pictures and avatars. In our dataset 37 distinct social placements use this ratio.

Can I use one 1080×1080 image across all 1:1 placements?

Yes — because they share the 1:1 shape, a single 1080×1080 asset fits every 1:1 placement. Check each placement's exact pixels above in case a platform wants a higher-resolution version.