1:1 Aspect Ratio — Exact Pixel Sizes
The 1:1 aspect ratio means 1:1 is the square ratio — equal width and height. The standard feed-post upload is 1080×1080 px; profile pictures are also 1:1. Below is every social placement in our dataset that uses 1:1 — 37 of them — with its exact pixel size, so you can design one asset and know where it fits.
| Placement | Pixels | Ratio | |
|---|---|---|---|
| Standard upload size The size to design at — Square feed posts, profile pictures and avatars |
1080×1080 | 1:1 | |
| Bluesky Post Image Square — 1:1 |
1200×1200 | 1:1 | |
| Bluesky Profile Picture Upload (best) — 1:1 |
1000×1000 | 1:1 | |
| Discord Banner Server icon |
512×512 | 1:1 | |
| Discord Profile Picture Upload (best) — 1:1 |
1024×1024 | 1:1 | |
| Facebook Ad Feed image (square) |
1080×1080 | 1:1 | |
| Facebook Cover Photo Profile picture |
320×320 | 1:1 | |
| Facebook Post Square photo |
1200×1200 | 1:1 | |
| Facebook Profile Picture Upload (recommended) |
500×500 | 1:1 | |
| Favicon Apple touch icon |
180×180 | 1:1 | |
| Instagram Ad Feed (square) |
1080×1080 | 1:1 | |
| Instagram Images Feed post — square |
1080×1080 | 1:1 | |
| Instagram Post Square — 1:1 |
1080×1080 | 1:1 | |
| Instagram Profile Picture Upload (best) — 1:1 |
1080×1080 | 1:1 | |
| Linkedin Ad Single image (square) |
1080×1080 | 1:1 | |
| Linkedin Banner Profile photo |
400×400 | 1:1 | |
| Linkedin Post Square image post |
1080×1080 | 1:1 |
What 1:1 means
1:1 is the square ratio — equal width and height. The standard feed-post upload is 1080×1080 px; profile pictures are also 1:1. An aspect ratio is width:height — 1:1 tells you the shape, and the pixel size tells you the resolution to export at. For sharp results, always export at the standard upload size (1080×1080) or larger at the same ratio; never upscale a smaller image.
Every placement that uses 1:1
Across the major networks, 37 placements share the 1:1 ratio. That means one correctly-sized 1080×1080 asset can be reused across many of them — Square feed posts, profile pictures and avatars. The table above lists each with its exact pixels; some platforms accept a higher-resolution version of the same shape (e.g. 1920×1080 instead of 1280×720), which is always safe to use.
Exporting at 1:1 without quality loss
Design on a canvas set to exactly 1:1. Export as PNG for graphics/text or high-quality JPG for photos. Platforms re-compress on upload, so start at the largest 1:1 size listed rather than the smallest — downscaling stays crisp, upscaling does not.
FAQ
What is the 1:1 aspect ratio in pixels?
The standard 1:1 size is 1080×1080 px. Any resolution with the same width:height — such as a larger multiple — is also 1:1.
What is 1:1 used for?
1:1 is used for Square feed posts, profile pictures and avatars. In our dataset 37 distinct social placements use this ratio.
Can I use one 1080×1080 image across all 1:1 placements?
Yes — because they share the 1:1 shape, a single 1080×1080 asset fits every 1:1 placement. Check each placement's exact pixels above in case a platform wants a higher-resolution version.