Snapchat Image & Ad Sizes
Snapchat is vertical, full-screen, everywhere: 1080×1920 (9:16) for ads, Stories and Spotlight. Geofilters use the same canvas with a tight safe zone. Every placement below, with copy buttons.
| Placement | Pixels | Ratio | |
|---|---|---|---|
| Single image/video ad Full-screen vertical |
1080×1920 | 9:16 | |
| Story Same full-screen canvas |
1080×1920 | 9:16 | |
| Spotlight video Vertical short-form feed |
1080×1920 | 9:16 | |
| Geofilter Keep art in top/bottom 25%; centre stays clear |
1080×1920 | 9:16 | |
| Profile / Bitmoji area Public profile avatar region |
320×320 | 1:1 |
Everything is 1080×1920
Snapchat's whole surface is vertical 9:16. Ads, Stories and Spotlight all use 1080×1920 pixels. Design edge-to-edge but expect the UI (profile, caption, swipe-up) to sit over the bottom portion.
Geofilter safe zone
Geofilters share the 1080×1920 canvas, but the centre must stay clear for the person's photo — keep your artwork and logo in the top and bottom quarters. Transparent PNG under 300KB.
FAQ
What size is a Snapchat ad?
1080×1920 pixels at a 9:16 ratio — full-screen vertical, the same canvas as Stories and Spotlight.
What size is a Snapchat geofilter?
1080×1920 pixels. Keep artwork in the top and bottom quarters and leave the centre clear; export as a transparent PNG under 300KB.
What aspect ratio does Snapchat use?
9:16 vertical across ads, Stories, Spotlight and geofilters.