Instagram Ad Size
Exact pixel sizes for Instagram ads in 2026 — feed, portrait, Stories and Reels — with ratios and safe zones.
| Placement | Pixels | Ratio | |
|---|---|---|---|
| Feed (square) Classic feed ad |
1080×1080 | 1:1 | |
| Feed (portrait) Takes the most feed space; best default |
1080×1350 | 4:5 | |
| Stories & Reels Full-screen vertical |
1080×1920 | 9:16 | |
| Feed (landscape) Least feed space; avoid if possible |
1080×566 | 1.91:1 | |
| Carousel card All cards same ratio |
1080×1080 | 1:1 |
Use 1080×1350 for the feed
The 4:5 portrait at 1080×1350 takes the most vertical space in the Instagram feed and consistently outperforms square for ads. Square 1080×1080 is a safe fallback if the same asset must run across placements.
Stories and Reels are 1080×1920
Vertical ads are 1080×1920 (9:16). Keep text and your logo inside the central safe zone — roughly 250 px from the top and 340 px from the bottom — so the profile row and CTA button don't cover them.
One asset, many placements
If you run a single creative everywhere, a 1080×1080 square is the most forgiving. For maximum performance, export dedicated 4:5 feed and 9:16 Stories versions.
FAQ
What size should an Instagram ad be in 2026?
Use 1080×1350 (4:5) or 1080×1080 (1:1) for feed ads and 1080×1920 (9:16) for Stories and Reels ads.
What is the best Instagram feed ad ratio?
4:5 portrait (1080×1350) takes the most space in the feed and generally performs best.
What are the safe zones for Instagram Stories ads?
Keep text and logos ~250 px from the top and ~340 px from the bottom of the 1080×1920 frame so UI elements don't cover them.