Facebook Ad Size
The exact pixel sizes for Facebook ads in 2026 — feed, Stories and Reels — with aspect ratios and copy buttons.
| Placement | Pixels | Ratio | |
|---|---|---|---|
| Feed image (square) Best all-round; fills the most feed space on mobile |
1080×1080 | 1:1 | |
| Feed image (landscape) Link ads; matches the shared-link preview |
1200×628 | 1.91:1 | |
| Stories & Reels Full-screen vertical; keep text in the middle safe zone |
1080×1920 | 9:16 | |
| Carousel card Every card must be the same ratio |
1080×1080 | 1:1 | |
| Right-column Displayed small; use a bold, simple image |
1080×1080 | 1:1 |
Use 1080×1080 for the feed
A 1080×1080 square (1:1) is the safest default for Facebook feed ads in 2026 — it takes the most vertical space on mobile and never gets awkwardly cropped. For link ads that show the URL preview, use 1200×628 (1.91:1).
Stories and Reels are 1080×1920
Vertical placements are 1080×1920 (9:16). Keep your logo and key text within the central ~1080×1420 safe zone so the top and bottom UI (profile, CTA) don't cover them.
Keep text light
Facebook no longer hard-rejects text-heavy images, but ads with less overlaid text still reach more people at a lower cost. Put the message in the primary text (up to ~125 characters shown) and headline (~40 characters) rather than baking it into the image.
FAQ
What size should a Facebook ad be in 2026?
Use 1080×1080 (1:1) for feed ads or 1200×628 (1.91:1) for link ads. Stories and Reels ads are 1080×1920 (9:16).
What is the best aspect ratio for Facebook feed ads?
1:1 (square, 1080×1080) fills the most space on mobile feeds and is the safest default.
What size are Facebook Stories ads?
1080×1920 pixels (9:16). Keep text and logos in the central safe zone away from the top and bottom UI.